Google Play Movies & TV (now called Google TV) was a digital media store and streaming service operated by Google. It allowed users to :

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Buy or rent movies and TV shows:

A large library of content was available for purchase or rental, allowing users to own digital copies or watch for a limited time.

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Stream purchased content:

Once a user bought a movie or show, they could stream it to various devices.

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Manage their digital library:

Users could access their purchased movies and TV shows from a variety of devices.

Important Note:

Google Play Movies & TV has been largely integrated into Google TV. While the branding has changed, the core functionality of buying, renting, and streaming movies and TV shows remains, but now exists within the larger Google TV ecosystem. The separate "Google Play Movies & TV" app is no longer available. Your purchased content should still be accessible through Google TV.