NBA Live is a series of basketball video games published by Electronic Arts (EA Sports). It[SQ]s a competitor to the much more popular and currently dominant NBA 2K series. The games simulate NBA basketball, allowing players to control teams, individual players, and create their own players and leagues. Features typically include realistic gameplay, player likenesses, and various game modes like franchise mode, quick games, and online multiplayer.

However, it[SQ]s important to note that the NBA Live series has had a significantly less successful run than NBA 2K. After a period of relative inactivity, EA has largely shifted focus away from the series, with no major releases in recent years, though rumors of a possible resurgence occasionally surface. If you[SQ]re looking for a current, high-quality NBA basketball video game experience, NBA 2K is the generally preferred choice.